Tempest Brand Guideline

Description: (Brand Book Design)

To create consistency around product and brand representation through strategic sales partners. This document will serve as an inspirational tool for partners to effectively plan and execute their TEMPEST product merchandising and brand communications. The first order of business in brand stewardship is realizing that it’s not about business at all... We must recognize that this brand isn’t about logos, colors, or fonts. These items don’t define us. We’ve crafted them to represent us, but our brand is actually the property of the public and their perception.

It’s about people, it always has been. It’s about creating a place for relationships to grow – for conversations to happen.